The Role Of Social Media In Advertising

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The Role Of Social Media In Advertising

What is all this talk about social media?

Technology hasn't just introduced smartphones, laptops and computers, it has also provided us access to a wide number of applications and networking sites. Social media is dynamic and new apps emerge every year. Today, there are nothing less than 103 social media sites. Now, we can reach a large number of people online just by sending one broadcast message! Is this worth the shout? We think so!

Every year, the number of people who sign into social media accounts skyrockets. In 2010, the number exceeded more than 2 million in just five years. In 2019, there were about 2.77 billion people using social media. Globally, research has it that there are more than 3.8billion social media users today.

According to Pew Research Center, social media users tend to be younger, as nearly 90% of people between the ages of 18 and 29 use at least one form of social media. This is not surprising as young people are more vulnerable to new technology. It is also not surprising that even the older generation now use the social media, especially Facebook and WhatsApp. Now you get the gist.

Social Media is a computer-based technology that facilitates the sharing of ideas, thoughts and information through the building of virtual (online) networks and communities. It has to do with websites and applications that enable users create and share content. Content can include personal information, documents, videos and photos, but for the sake of business, content includes information about a product or service.

So how do you use the social media to advertise your products?

  • Social Media Marketing

Advertising has to do with getting people to know your brand, who you are and what you offer, right? Well, social media can do ALL of these!

Social media marketing is the process of gaining awareness, generating leads (potential customers), driving traffic and engaging your customers using social media. Since there are many online users over the world today, the use of social media is a great advantage to every entrepreneur and it must be engaged as one. 

  • You can reach a large audience

This is the biggest benefit of social media marketing that we cannot get over. Today, a random entrepreneur does not need to do much of house-to-house advertisement or using the traditional mediums like newspapers, television or radio. Of the trio, the only one that can still be considered relevant today is the television: how many people still read newspapers today? Maybe just the older generation. Or how many people still listen to the radio voluntarily? The youth have left the group chat. The point is, the world has gone digital and every potential consumer of a product or service can be found on the internet, so the rational thing is to find your customers wherever they gather and spend time.

Can you see now that social media is definitely worthy of all the hype it gets?

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Why Stanbuzz?

Last year, about $380 Billion was spent on online advertising by brands all over the world. Up to $150 Billion of that money did not generate the desired result for the brands that paid for them. That’s a lot of money spent without returns.

To put it into perspective, Nigeria’s 2020 budget was $35 Billion. So people wasted up to 4 years' worth of Nigeria’s budget on ineffective advertising in 2020 alone.

If nothing changes, by 2024, $240 Billion will be wasted on advertising, without getting results. Money gone like that, pooooof!

That’s why we have come in to save the day.

We asked ourselves, “what can we do to reduce this money being wasted on adverts without results?”

A lot of things came to our minds, at least 20 solutions. But can we really offer all those 20 solutions from day 1?  No.

So we said, “even though we will work on all the solutions to reduce this money being wasted on advertising, we can start with 3 things and then extend to other things.”

1. If people learn how to market better, they will waste less money - a lot of people waste their advert budget because they have no knowledge about how best to allocate it to get results. So we thought, “let’s start from here; let people be able to enrol into our world-class trainings that can teach them practical ways to be more effective with their adverts”.

2. If people can find trusted experts to market for them, they will waste less money - Some people don’t really want to learn to market by themselves, they just need a good, reliable, trustworthy person that won’t rip them  off and knows their onions. We said, “if we can help clients find those people by screening them and being sure of their proven abilities, then we can make advertising more efficient.”

3. If people can find experts to advise them, they will waste less money - Some people just need a one-hour call with an expert to get super clarity on their marketing strategy. Some may just want an expert to spend some time with their marketing team, and we know this will help reduce advert spend waste.

But that’s not all. There are many more things we are working on; because to be able to achieve our goal of reducing advert spend inefficiency, we need to consider several factors as it is not a one-size-fits-all operation. We are aware of this and are working on it at Stanbuzz.

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.