Increase Sales Today! 3 Ways to Promote Your SME Effectively

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Increase Sales Today! 3 Ways to Promote Your SME Effectively

Seeking ways to boost your earnings and increase your client base? Then you need to invest in advertising. Advertising is a way of pushing your brand to larger audiences. 

The key to advertising is diversification. As the old saying goes, don’t put your eggs in a single basket. 

On average, internet users have over six social media accounts. If users understand the need to diversify, why shouldn’t you? Diversifying your advertising channels has other advantages, such as cross-channel retargeting. 

In this article, we will look at the types of advertising that are perfect for small businesses. 

3 Types of Advertising for E-Commerce Businesses

As a small-scale business, you more than likely have a limited budget for advertising. Hence, choose an advertising channel that fits into your budget as well as your business model. 

Here are some of the different types of advertising small businesses use to promote their brand. 

1. Social Media

You can’t talk about advertising without mentioning social media. At least, not in today’s society. Social media is a popular advertising channel for e-commerce businesses because it is relatively cheap. 

Social media also has the option of targeted ads. Targeted ads let you narrow down your audience, so only a select demographic sees it. You can advertise on social media platforms like Facebook, LinkedIn, Instagram, and Twitter. 

2. Mobile Advertising

Mobile advertising is a type of digital advertising. The only difference is that the ads are promoted only on mobile devices, tablets, and smartphones. It includes social media ads only available on mobile, mobile display ads, videos, search ads, etc. 

84% of adult customers under 30 do most of their shopping on their mobile devices. So having a mobile ad for your business is sure to pay off. 

3. PPC Advertising

With Pay-per-click (PPC) advertising, advertisers pay a fee whenever a potential customer clicks on their ad. You can promote PPC ads on search engines such as Google or Bing.

3 Advertising Tips to Follow

● Advertise to the right audience

The best way to get the most out of your advertising is to make sure it reaches the right audience. You’ll need to have a profile of your target customer to be able to do this accurately. After creating a target profile, the next step is to adopt platforms that appeal to that type of audience and market your business there. 

● Track and measure your success

You should always track the performance of your advertising campaigns. That way, you can make better decisions. Digital ads make it easy to track the success of your ads. You can receive detailed reports from social and PPC campaigns. The reports include information on your spending. It also shows your best-performing ad and the demographic that engages most with your ad.

● Try remarketing strategies

Remarketing is a way of directing ads to users who visited your page before but didn't convert to paying customers. 

Create personalized ads based on their viewing history. Combine it with an engaging copy, a discount offer, and you’ll convert the visitor into a buyer. 

If you enjoyed reading this post, then you will enjoy our courses. Over 15,000 brands have achieved their business goals by enrolling in our courses.

Why Stanbuzz?

Imagine you want to run an advert with an influencer or a blog, but it costs a million naira. Expensive, right? Here’s what we’ll do; we’ll bring together other companies interested in advertising their product, and have that influencer produce an advertisement that includes the products of all the companies. By doing this, you could end up paying about 700,000 naira, thereby spending less than your intended ad budget. (Note that this is just an example).
Remember, our goal at Stanbuzz is to greatly reduce advert spend inefficiency.

FAQ for Batch Marketing
How does Batch marketing work?
It involves Influencers advertising more than one product on a particular advert, and the product owners get to split the payment, thereby reducing the cost of marketing for all the companies involved.

Can similar brands be grouped together?
No, brands in the same industry will not be grouped together to prevent unhealthy competition.

Who can benefit from it?
Companies with large ad budgets will greatly benefit from it, as they can divert funds to other significant parts of the company and still get value.

If I select more than one media house, will the information be disseminated at the chosen time?

Yes! Not only will they be distributed at the same time, we guarantee that the information will also remain the same.

How can an influencer benefit from it?
As an Influencer you

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.