Increase Sales Today! 3 Ways to Promote Your SME Effectively

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Increase Sales Today! 3 Ways to Promote Your SME Effectively

Seeking ways to boost your earnings and increase your client base? Then you need to invest in advertising. Advertising is a way of pushing your brand to larger audiences. 

The key to advertising is diversification. As the old saying goes, don’t put your eggs in a single basket. 

On average, internet users have over six social media accounts. If users understand the need to diversify, why shouldn’t you? Diversifying your advertising channels has other advantages, such as cross-channel retargeting. 

In this article, we will look at the types of advertising that are perfect for small businesses. 

3 Types of Advertising for E-Commerce Businesses

As a small-scale business, you more than likely have a limited budget for advertising. Hence, choose an advertising channel that fits into your budget as well as your business model. 

Here are some of the different types of advertising small businesses use to promote their brand. 

1. Social Media

You can’t talk about advertising without mentioning social media. At least, not in today’s society. Social media is a popular advertising channel for e-commerce businesses because it is relatively cheap. 

Social media also has the option of targeted ads. Targeted ads let you narrow down your audience, so only a select demographic sees it. You can advertise on social media platforms like Facebook, LinkedIn, Instagram, and Twitter. 

2. Mobile Advertising

Mobile advertising is a type of digital advertising. The only difference is that the ads are promoted only on mobile devices, tablets, and smartphones. It includes social media ads only available on mobile, mobile display ads, videos, search ads, etc. 

84% of adult customers under 30 do most of their shopping on their mobile devices. So having a mobile ad for your business is sure to pay off. 

3. PPC Advertising

With Pay-per-click (PPC) advertising, advertisers pay a fee whenever a potential customer clicks on their ad. You can promote PPC ads on search engines such as Google or Bing.

3 Advertising Tips to Follow

● Advertise to the right audience

The best way to get the most out of your advertising is to make sure it reaches the right audience. You’ll need to have a profile of your target customer to be able to do this accurately. After creating a target profile, the next step is to adopt platforms that appeal to that type of audience and market your business there. 

● Track and measure your success

You should always track the performance of your advertising campaigns. That way, you can make better decisions. Digital ads make it easy to track the success of your ads. You can receive detailed reports from social and PPC campaigns. The reports include information on your spending. It also shows your best-performing ad and the demographic that engages most with your ad.

● Try remarketing strategies

Remarketing is a way of directing ads to users who visited your page before but didn't convert to paying customers. 

Create personalized ads based on their viewing history. Combine it with an engaging copy, a discount offer, and you’ll convert the visitor into a buyer. 

If you enjoyed reading this post, then you will enjoy our courses. Over 15,000 brands have achieved their business goals by enrolling in our courses.

Why Stanbuzz?

Last year, about $380 Billion was spent on online advertising by brands all over the world. Up to $150 Billion of that money did not generate the desired result for the brands that paid for them. That’s a lot of money spent without returns.

To put it into perspective, Nigeria’s 2020 budget was $35 Billion. So people wasted up to 4 years' worth of Nigeria’s budget on ineffective advertising in 2020 alone.

If nothing changes, by 2024, $240 Billion will be wasted on advertising, without getting results. Money gone like that, pooooof!

That’s why we have come in to save the day.

We asked ourselves, “what can we do to reduce this money being wasted on adverts without results?”

A lot of things came to our minds, at least 20 solutions. But can we really offer all those 20 solutions from day 1?  No.

So we said, “even though we will work on all the solutions to reduce this money being wasted on advertising, we can start with 3 things and then extend to other things.”

1. If people learn how to market better, they will waste less money - a lot of people waste their advert budget because they have no knowledge about how best to allocate it to get results. So we thought, “let’s start from here; let people be able to enrol into our world-class trainings that can teach them practical ways to be more effective with their adverts”.

2. If people can find trusted experts to market for them, they will waste less money - Some people don’t really want to learn to market by themselves, they just need a good, reliable, trustworthy person that won’t rip them  off and knows their onions. We said, “if we can help clients find those people by screening them and being sure of their proven abilities, then we can make advertising more efficient.”

3. If people can find experts to advise them, they will waste less money - Some people just need a one-hour call with an expert to get super clarity on their marketing strategy. Some may just want an expert to spend some time with their marketing team, and we know this will help reduce advert spend waste.

But that’s not all. There are many more things we are working on; because to be able to achieve our goal of reducing advert spend inefficiency, we need to consider several factors as it is not a one-size-fits-all operation. We are aware of this and are working on it at Stanbuzz.

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.