Stanbuzz

How To Write A Great Copy

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Fife
How To Write A Great Copy

How To Write A Great Copy

Copywriting is not just about putting words together and hoping it all comes out well. It entails strategic thinking and planning, and knowing for sure that what is being written will get to the right people and prompt them to make some sort of action. To be able to write an excellent copy, you have to follow these tips that have been proven to work well.

1. It must be able to grab and hold attention

The very first sentence/headline of your copy must grab your reader’s attention. Make every word matter; to do that, you have to be deliberate with your copy, ensuring you don't lose any one along the way. It must be intriguing such that everyone feels delighted when they read every last word, to the point where they want to give you all their money.


2. It must be simplified and not ambiguous

Selling is not about big words, but how relatable your content is. When you use sophisticated words, people get tired that they quit reading. Simplicity is the best way to go when selling. Be down to earth and very REAL when writing your copy. 


3. The offer must be clearly stated, and you must keep your end of the bargain

Don't promise what you cannot deliver. Ensure you are as genuine as possible so you don't have customers that use and dump you, but returning ones. 

If your copy states that you give 2 free items on every purchase, let it be so when people buy. If that is not the case, it gives your brand a negative outlook and can reduce your sales. No one wants to patronize a dishonest person.


The Key Takeaways

•You can't be a great Copywriter after one try, it takes practice to get perfect. Don't beat yourself, if it takes time. Make use of educational resources to get better. Check out our Copywriting course and enroll for it.

•A Copy is written solely with the audience in mind.

Copywriting is essential because it increases profits, generates a good ROI, and helps your company meet its objectives by persuading your target market that your product will meet their needs and provide value.

If you enjoyed reading this post, then you will enjoy our courses. Over 15,000 brands have achieved their business goals by enrolling in our courses.

Why Stanbuzz?

Imagine you want to run an advert with an influencer or a blog, but it costs a million naira. Expensive, right? Here’s what we’ll do; we’ll bring together other companies interested in advertising their product, and have that influencer produce an advertisement that includes the products of all the companies. By doing this, you could end up paying about 700,000 naira, thereby spending less than your intended ad budget. (Note that this is just an example).
Remember, our goal at Stanbuzz is to greatly reduce advert spend inefficiency.


FAQ for Batch Marketing
How does Batch marketing work?
It involves Influencers advertising more than one product on a particular advert, and the product owners get to split the payment, thereby reducing the cost of marketing for all the companies involved.

Can similar brands be grouped together?
No, brands in the same industry will not be grouped together to prevent unhealthy competition.

Who can benefit from it?
Companies with large ad budgets will greatly benefit from it, as they can divert funds to other significant parts of the company and still get value.

If I select more than one media house, will the information be disseminated at the chosen time?

Yes! Not only will they be distributed at the same time, we guarantee that the information will also remain the same.

How can an influencer benefit from it?
As an Influencer you

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.