Stanbuzz

How To Write A Great Copy

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Fife
How To Write A Great Copy

How To Write A Great Copy

Copywriting is not just about putting words together and hoping it all comes out well. It entails strategic thinking and planning, and knowing for sure that what is being written will get to the right people and prompt them to make some sort of action. To be able to write an excellent copy, you have to follow these tips that have been proven to work well.

1. It must be able to grab and hold attention

The very first sentence/headline of your copy must grab your reader’s attention. Make every word matter; to do that, you have to be deliberate with your copy, ensuring you don't lose any one along the way. It must be intriguing such that everyone feels delighted when they read every last word, to the point where they want to give you all their money.


2. It must be simplified and not ambiguous

Selling is not about big words, but how relatable your content is. When you use sophisticated words, people get tired that they quit reading. Simplicity is the best way to go when selling. Be down to earth and very REAL when writing your copy. 


3. The offer must be clearly stated, and you must keep your end of the bargain

Don't promise what you cannot deliver. Ensure you are as genuine as possible so you don't have customers that use and dump you, but returning ones. 

If your copy states that you give 2 free items on every purchase, let it be so when people buy. If that is not the case, it gives your brand a negative outlook and can reduce your sales. No one wants to patronize a dishonest person.


The Key Takeaways

•You can't be a great Copywriter after one try, it takes practice to get perfect. Don't beat yourself, if it takes time. Make use of educational resources to get better. Check out our Copywriting course and enroll for it.

•A Copy is written solely with the audience in mind.

Copywriting is essential because it increases profits, generates a good ROI, and helps your company meet its objectives by persuading your target market that your product will meet their needs and provide value.

If you enjoyed reading this post, then you will enjoy our courses. Over 15,000 brands have achieved their business goals by enrolling in our courses.

Why Stanbuzz?

Last year, about $380 Billion was spent on online advertising by brands all over the world. Up to $150 Billion of that money did not generate the desired result for the brands that paid for them. That’s a lot of money spent without returns.

To put it into perspective, Nigeria’s 2020 budget was $35 Billion. So people wasted up to 4 years' worth of Nigeria’s budget on ineffective advertising in 2020 alone.

If nothing changes, by 2024, $240 Billion will be wasted on advertising, without getting results. Money gone like that, pooooof!

That’s why we have come in to save the day.

We asked ourselves, “what can we do to reduce this money being wasted on adverts without results?”

A lot of things came to our minds, at least 20 solutions. But can we really offer all those 20 solutions from day 1?  No.

So we said, “even though we will work on all the solutions to reduce this money being wasted on advertising, we can start with 3 things and then extend to other things.”


1. If people learn how to market better, they will waste less money - a lot of people waste their advert budget because they have no knowledge about how best to allocate it to get results. So we thought, “let’s start from here; let people be able to enrol into our world-class trainings that can teach them practical ways to be more effective with their adverts”.

2. If people can find trusted experts to market for them, they will waste less money - Some people don’t really want to learn to market by themselves, they just need a good, reliable, trustworthy person that won’t rip them  off and knows their onions. We said, “if we can help clients find those people by screening them and being sure of their proven abilities, then we can make advertising more efficient.”

3. If people can find experts to advise them, they will waste less money - Some people just need a one-hour call with an expert to get super clarity on their marketing strategy. Some may just want an expert to spend some time with their marketing team, and we know this will help reduce advert spend waste.


But that’s not all. There are many more things we are working on; because to be able to achieve our goal of reducing advert spend inefficiency, we need to consider several factors as it is not a one-size-fits-all operation. We are aware of this and are working on it at Stanbuzz.

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.