Why Your Business Needs Social Media

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Why Your Business Needs Social Media

Social media is here to stay, and businesses are quickly catching up with the times. 3.2 billion people currently use social media globally, and they account for 42% of the population. With these statistics, businesses cannot afford to overlook the importance of incorporating social media marketing into their marketing strategy.

Benefits of Social Media in Growing a Business

1. Increases Leads

Businesses are created to generate revenue, and as such, they are constantly in search of new leads to convert. However, over the years, improving the quality of generated leads has proven to be a big barrier to the success of many businesses.

This is one aspect where social media can support the growth of businesses; it has the ability to generate highly qualified leads via advanced targeting tactics.

If you intend to use social media to generate leads, start by promoting contents that are suitable to your brand and also provides value to your customers. Include relevant images to the content, as visual cues are easily understandable. Also, never forget, an irresistible call to action creates an atmosphere of urgency in the consumer.

2. Maximizes Conversions

We’ve already established that businesses need to constantly generate leads to survive. While it’s possible to generate lots of leads, not all leads will ultimately become a conversion. Another instance where social media proves its usefulness.

Social media can help a business to convert a huge portion of its total generated leads into full-fledged paying customers. To achieve this, a business has to: 

  • Include a Strong CTA: By including a powerful call-to-action, a business directs and inspires potential customers on their next course of action; which is to make a purchase. CTAs don’t necessarily have to be written words alone, carefully designed visual cues with important messages of action embedded in it will also get the job done.
  • Organize Contests, Giveaways, or Offer Discounts: A business can maximize its conversions by holding contests and giveaway programs as often as possible. Such promotions help increase awareness, and engagements. This method is cost-effective, entertaining and an impressive way to increase sales.

3. Creates Relationship with Customers

While many consider social media as a platform for promoting and selling products and services, a business can get more out of it than merely selling. Social media is an avenue to mould and develop trust with customers. Another benefit of this is that a business gets to create a loyal customer base for itself. 

One way to build trust is to create genuine and relatable contents on your social media accounts and engage with customers to further cement their trust in its services. You can simply employ the services of an influencer to help promote your business. 

Influencers create and share real authentic contents from their personal experiences as regarding a business. This makes it easier for customers to relate to their stories and believe them. 

4. Monitors Competitors

While this may sound creepy, it is far from that, because social media provides an avenue to openly monitor competition in your industry. The goal is to learn from their strategies (successes and mistakes alike), modify it to suite your own market and implement your modification. In addition, it gives an insight into the type of content they use and how they interact with their audience. A caveat here is to never copy directly, as what works best for them won’t always be the best route for your business. 

Social media can support a business' growth in numerous ways that are not included here. Some of which are:

• Improving brand recognition

• Establishing a business as an authority in its industry

• Improving search engine visibility

• Driving traffic for digital businesses.

For your business to succeed, you have to move with the times. Don’t get left out, social media is here to stay, use it to your advantage.

If you enjoyed reading this post, then you will enjoy our courses. Over 15,000 brands have achieved their business goals by enrolling in our courses.

Why Stanbuzz?

Last year, about $380 Billion was spent on online advertising by brands all over the world. Up to $150 Billion of that money did not generate the desired result for the brands that paid for them. That’s a lot of money spent without returns.

To put it into perspective, Nigeria’s 2020 budget was $35 Billion. So people wasted up to 4 years' worth of Nigeria’s budget on ineffective advertising in 2020 alone.

If nothing changes, by 2024, $240 Billion will be wasted on advertising, without getting results. Money gone like that, pooooof!

That’s why we have come in to save the day.

We asked ourselves, “what can we do to reduce this money being wasted on adverts without results?”

A lot of things came to our minds, at least 20 solutions. But can we really offer all those 20 solutions from day 1?  No.

So we said, “even though we will work on all the solutions to reduce this money being wasted on advertising, we can start with 3 things and then extend to other things.”

1. If people learn how to market better, they will waste less money - a lot of people waste their advert budget because they have no knowledge about how best to allocate it to get results. So we thought, “let’s start from here; let people be able to enrol into our world-class trainings that can teach them practical ways to be more effective with their adverts”.

2. If people can find trusted experts to market for them, they will waste less money - Some people don’t really want to learn to market by themselves, they just need a good, reliable, trustworthy person that won’t rip them  off and knows their onions. We said, “if we can help clients find those people by screening them and being sure of their proven abilities, then we can make advertising more efficient.”

3. If people can find experts to advise them, they will waste less money - Some people just need a one-hour call with an expert to get super clarity on their marketing strategy. Some may just want an expert to spend some time with their marketing team, and we know this will help reduce advert spend waste.

But that’s not all. There are many more things we are working on; because to be able to achieve our goal of reducing advert spend inefficiency, we need to consider several factors as it is not a one-size-fits-all operation. We are aware of this and are working on it at Stanbuzz.

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.