How to Use Customer Feedback to Grow Your Ecommerce Store

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How to Use Customer Feedback to Grow Your Ecommerce Store

The major goal of every business is to generate income through sales. At some point, you’re going to want to grow your business so that there can be even more revenue.

Now, there are numerous ways to grow your business. It could be by applying great web design practices to your store to increase visitor retention, or by using a sales funnel and ads, or by using customer feedback.

Feedback from existing customers and those visiting your website can help you make accurate decisions about promoting products, creating content, and growing your brand generally. By monitoring how people feel when they visit your website, you can quickly identify your strengths and weaknesses. 

There are several ways to use customer feedback to grow your e-commerce store, but first, let’s take a look at the different types of feedback.

3 Different Types of Customer Feedback 

1. Given Feedback

Given feedback is usually unsolicited feedback. You don’t need to go looking for it; it’ll find you. This type of feedback usually takes place on reviews, social media, or support tickets. 

2. Requested Feedback 

This is the form of feedback you directly request from customers. It could be through an email asking them to leave a review on your product or service. Requested feedback requires a little bit of work as you may need to create forms and come up with email templates that’ll help you gather feedback. 

3. Observed Feedback

This is the feedback that you casually come across off your website. You may observe someone talking about your brand on a Twitter thread or in a forum.

As a business owner, it is important to recognize these types of feedback, so that they can be strategically employed to expand your business.

How to Grow Your Business through Customer Feedback

Below are two major ways your business can benefit from customer feedback:

  • Use feedback to improve customer experience (CX)

Customer experience refers to the overall experience a user has when navigating a website. Users prefer to spend more time on a website with good CX. 

Look through the feedback on your support tickets for insights on improving the look and feel of your store. Slight gradual changes are the key to improving the customer experience. 

Are users complaining about the speed of your website? Then work on that. By using feedback to fine-tune the way people interact with your website, you can ensure consistent growth. 

  • Use feedback to curate your content.

Customer feedback can be used to curate your email newsletter and blog content. The key to a successful blog is recognizing what your customers prefer to read. 

You can curate your blog content according to customer preference. Get feedback by reviewing form inquiries and comments on the blog. While reviewing, take note of patterns or interests in a particular subject; brainstorm ideas related to that subject and use them to create relevant posts. 

As your business grows, you’re going to need a lot more feedback to continue expanding. Your store doesn’t operate in a bubble, hence, the only way you can grow is by listening to the people you’re targeting.

Before you know it, you’ll have a deeper understanding of your customers and how you can meet their expectations. 

When your customers notice you are listening to them and making the right changes, they will stick around and vouch for your brand. As a business owner, what is better than a loyal customer informing the world about your business?

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Why Stanbuzz?

Last year, about $380 Billion was spent on online advertising by brands all over the world. Up to $150 Billion of that money did not generate the desired result for the brands that paid for them. That’s a lot of money spent without returns.

To put it into perspective, Nigeria’s 2020 budget was $35 Billion. So people wasted up to 4 years' worth of Nigeria’s budget on ineffective advertising in 2020 alone.

If nothing changes, by 2024, $240 Billion will be wasted on advertising, without getting results. Money gone like that, pooooof!

That’s why we have come in to save the day.

We asked ourselves, “what can we do to reduce this money being wasted on adverts without results?”

A lot of things came to our minds, at least 20 solutions. But can we really offer all those 20 solutions from day 1?  No.

So we said, “even though we will work on all the solutions to reduce this money being wasted on advertising, we can start with 3 things and then extend to other things.”

1. If people learn how to market better, they will waste less money - a lot of people waste their advert budget because they have no knowledge about how best to allocate it to get results. So we thought, “let’s start from here; let people be able to enrol into our world-class trainings that can teach them practical ways to be more effective with their adverts”.

2. If people can find trusted experts to market for them, they will waste less money - Some people don’t really want to learn to market by themselves, they just need a good, reliable, trustworthy person that won’t rip them  off and knows their onions. We said, “if we can help clients find those people by screening them and being sure of their proven abilities, then we can make advertising more efficient.”

3. If people can find experts to advise them, they will waste less money - Some people just need a one-hour call with an expert to get super clarity on their marketing strategy. Some may just want an expert to spend some time with their marketing team, and we know this will help reduce advert spend waste.

But that’s not all. There are many more things we are working on; because to be able to achieve our goal of reducing advert spend inefficiency, we need to consider several factors as it is not a one-size-fits-all operation. We are aware of this and are working on it at Stanbuzz.

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.