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How to Use Customer Feedback to Grow Your Ecommerce Store

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How to Use Customer Feedback to Grow Your Ecommerce Store

The major goal of every business is to generate income through sales. At some point, you’re going to want to grow your business so that there can be even more revenue.

Now, there are numerous ways to grow your business. It could be by applying great web design practices to your store to increase visitor retention, or by using a sales funnel and ads, or by using customer feedback.

Feedback from existing customers and those visiting your website can help you make accurate decisions about promoting products, creating content, and growing your brand generally. By monitoring how people feel when they visit your website, you can quickly identify your strengths and weaknesses. 

There are several ways to use customer feedback to grow your e-commerce store, but first, let’s take a look at the different types of feedback.


3 Different Types of Customer Feedback 

1. Given Feedback

Given feedback is usually unsolicited feedback. You don’t need to go looking for it; it’ll find you. This type of feedback usually takes place on reviews, social media, or support tickets. 

2. Requested Feedback 

This is the form of feedback you directly request from customers. It could be through an email asking them to leave a review on your product or service. Requested feedback requires a little bit of work as you may need to create forms and come up with email templates that’ll help you gather feedback. 

3. Observed Feedback

This is the feedback that you casually come across off your website. You may observe someone talking about your brand on a Twitter thread or in a forum.

As a business owner, it is important to recognize these types of feedback, so that they can be strategically employed to expand your business.


How to Grow Your Business through Customer Feedback

Below are two major ways your business can benefit from customer feedback:


  • Use feedback to improve customer experience (CX)

Customer experience refers to the overall experience a user has when navigating a website. Users prefer to spend more time on a website with good CX. 

Look through the feedback on your support tickets for insights on improving the look and feel of your store. Slight gradual changes are the key to improving the customer experience. 

Are users complaining about the speed of your website? Then work on that. By using feedback to fine-tune the way people interact with your website, you can ensure consistent growth. 


  • Use feedback to curate your content.

Customer feedback can be used to curate your email newsletter and blog content. The key to a successful blog is recognizing what your customers prefer to read. 

You can curate your blog content according to customer preference. Get feedback by reviewing form inquiries and comments on the blog. While reviewing, take note of patterns or interests in a particular subject; brainstorm ideas related to that subject and use them to create relevant posts. 


As your business grows, you’re going to need a lot more feedback to continue expanding. Your store doesn’t operate in a bubble, hence, the only way you can grow is by listening to the people you’re targeting.

Before you know it, you’ll have a deeper understanding of your customers and how you can meet their expectations. 

When your customers notice you are listening to them and making the right changes, they will stick around and vouch for your brand. As a business owner, what is better than a loyal customer informing the world about your business?



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Why Stanbuzz?

Imagine you want to run an advert with an influencer or a blog, but it costs a million naira. Expensive, right? Here’s what we’ll do; we’ll bring together other companies interested in advertising their product, and have that influencer produce an advertisement that includes the products of all the companies. By doing this, you could end up paying about 700,000 naira, thereby spending less than your intended ad budget. (Note that this is just an example).
Remember, our goal at Stanbuzz is to greatly reduce advert spend inefficiency.


FAQ for Batch Marketing
How does Batch marketing work?
It involves Influencers advertising more than one product on a particular advert, and the product owners get to split the payment, thereby reducing the cost of marketing for all the companies involved.

Can similar brands be grouped together?
No, brands in the same industry will not be grouped together to prevent unhealthy competition.

Who can benefit from it?
Companies with large ad budgets will greatly benefit from it, as they can divert funds to other significant parts of the company and still get value.

If I select more than one media house, will the information be disseminated at the chosen time?

Yes! Not only will they be distributed at the same time, we guarantee that the information will also remain the same.

How can an influencer benefit from it?
As an Influencer you

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.