The major goal of every business is to generate income through sales. At some point, you’re going to want to grow your business so that there can be even more revenue.
Now, there are numerous ways to grow your business. It could be by applying great web design practices to your store to increase visitor retention, or by using a sales funnel and ads, or by using customer feedback.
Feedback from existing customers and those visiting your website can help you make accurate decisions about promoting products, creating content, and growing your brand generally. By monitoring how people feel when they visit your website, you can quickly identify your strengths and weaknesses.
There are several ways to use customer feedback to grow your e-commerce store, but first, let’s take a look at the different types of feedback.
1. Given Feedback
Given feedback is usually unsolicited feedback. You don’t need to go looking for it; it’ll find you. This type of feedback usually takes place on reviews, social media, or support tickets.
2. Requested Feedback
This is the form of feedback you directly request from customers. It could be through an email asking them to leave a review on your product or service. Requested feedback requires a little bit of work as you may need to create forms and come up with email templates that’ll help you gather feedback.
3. Observed Feedback
This is the feedback that you casually come across off your website. You may observe someone talking about your brand on a Twitter thread or in a forum.
As a business owner, it is important to recognize these types of feedback, so that they can be strategically employed to expand your business.
Below are two major ways your business can benefit from customer feedback:
Customer experience refers to the overall experience a user has when navigating a website. Users prefer to spend more time on a website with good CX.
Look through the feedback on your support tickets for insights on improving the look and feel of your store. Slight gradual changes are the key to improving the customer experience.
Are users complaining about the speed of your website? Then work on that. By using feedback to fine-tune the way people interact with your website, you can ensure consistent growth.
Customer feedback can be used to curate your email newsletter and blog content. The key to a successful blog is recognizing what your customers prefer to read.
You can curate your blog content according to customer preference. Get feedback by reviewing form inquiries and comments on the blog. While reviewing, take note of patterns or interests in a particular subject; brainstorm ideas related to that subject and use them to create relevant posts.
As your business grows, you’re going to need a lot more feedback to continue expanding. Your store doesn’t operate in a bubble, hence, the only way you can grow is by listening to the people you’re targeting.
Before you know it, you’ll have a deeper understanding of your customers and how you can meet their expectations.
When your customers notice you are listening to them and making the right changes, they will stick around and vouch for your brand. As a business owner, what is better than a loyal customer informing the world about your business?