How to Increase Your Ecommerce Conversion Rate

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How to Increase Your Ecommerce Conversion Rate

What’s more important than bringing visitors to your website? It’s turning those visitors into buyers.

Some experts believe conversion rates are the only true metric for measuring the health of your e-commerce business.

When someone visits your store, you want them to take action. Ideally, this will involve making a purchase. However, it could also be following you on social media, signing up for your email list, or creating an account. 

Periodically you may have high traffic volumes but low conversion rates. If that is the case, then you need to optimize your e-commerce conversion rate.

In this article, we will look at some surefire tips that will boost your conversion rates. 

6 Proven Tips to Improve Your Conversion Rate

1. Split test your ads

The first tip is to split test your ads. Split testing allows you to create several versions of your ad. That way, consumers don’t get used to seeing the same ad. It also lets you buy more traffic at more affordable rates. 

2. Improve the speed of your website. 

The speed of your website plays a crucial role in optimizing your conversion rate. Some stores say they notice a 7% decrease in conversion for every one-second delay on their site. 

There are several things you can do to increase site speed. You could look for apps that will let you decrease the image size without compromising quality or reduce the number of items that your page loads. 

3. Split test your images

You can also boost your conversion rate by trying out various product photos. Try out three to five main images and see which lands you the best sales. A vibrant image tends to convert better. So make sure your image pops out against the store background. 

4. Update your website design

Switching up the look and feel of your store can also help boost conversion rates. Apply design principles that help increase sales to your website design. You can also hire an expert to help you update your store design

5. Use scarcity and urgency 

Scarcity and urgency tactics are exceptional at converting visitors to buyers. They work because many people let FOMO (fear of missing out) influence their decisions. You can use a countdown timer to convince the casual visitor now is the time to buy. Also, use catchphrases like “Limited Quantities,” “limited edition,” “While Stocks Last,” ”Sale Ends in…,” to try and boost your conversion rate. You may want to carry out a test to determine which phrase works best on your website. 

6. Offer Free Shipping

In today’s market, free shipping can make or break a sale. Customers will abandon you for a store that offers free shipping in a heartbeat. Some store owners think they can’t offer free shipping. They forget that it is all a psychological game. You can increase the price of your product so that it covers the cost of the shipping and then offer free shipping to your customers.

There you have it, six helpful tips to increase your conversion rates. Remember, these are only tips. You need to be flexible if you want to succeed in the e-commerce business. So don’t be afraid to tweak any strategy till it fits your business model.

If you enjoyed reading this post, then you will enjoy our courses. Over 15,000 brands have achieved their business goals by enrolling in our courses.

Why Stanbuzz?

Last year, about $380 Billion was spent on online advertising by brands all over the world. Up to $150 Billion of that money did not generate the desired result for the brands that paid for them. That’s a lot of money spent without returns.

To put it into perspective, Nigeria’s 2020 budget was $35 Billion. So people wasted up to 4 years' worth of Nigeria’s budget on ineffective advertising in 2020 alone.

If nothing changes, by 2024, $240 Billion will be wasted on advertising, without getting results. Money gone like that, pooooof!

That’s why we have come in to save the day.

We asked ourselves, “what can we do to reduce this money being wasted on adverts without results?”

A lot of things came to our minds, at least 20 solutions. But can we really offer all those 20 solutions from day 1?  No.

So we said, “even though we will work on all the solutions to reduce this money being wasted on advertising, we can start with 3 things and then extend to other things.”

1. If people learn how to market better, they will waste less money - a lot of people waste their advert budget because they have no knowledge about how best to allocate it to get results. So we thought, “let’s start from here; let people be able to enrol into our world-class trainings that can teach them practical ways to be more effective with their adverts”.

2. If people can find trusted experts to market for them, they will waste less money - Some people don’t really want to learn to market by themselves, they just need a good, reliable, trustworthy person that won’t rip them  off and knows their onions. We said, “if we can help clients find those people by screening them and being sure of their proven abilities, then we can make advertising more efficient.”

3. If people can find experts to advise them, they will waste less money - Some people just need a one-hour call with an expert to get super clarity on their marketing strategy. Some may just want an expert to spend some time with their marketing team, and we know this will help reduce advert spend waste.

But that’s not all. There are many more things we are working on; because to be able to achieve our goal of reducing advert spend inefficiency, we need to consider several factors as it is not a one-size-fits-all operation. We are aware of this and are working on it at Stanbuzz.

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.