How to Effectively Organize Your Ecommerce Website

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How to Effectively Organize Your Ecommerce Website

What do you do if you need help locating an item in your local grocery shop? You ask a store manager or clerk for help. What happens if you need help finding a product in an e-commerce shop? You can do one of three things. 

Option A, you create a support ticket. 

Option B, you go to another website with better navigation, and the products are easier to find. 

Option C, you take your time and comb through page after page looking for the product. 

Most users chose the second option, and that store loses potential customers. Shopping online should be a convenient and fast process. If your e-commerce store fails to deliver on any of this, you’ll end up losing out on potential buyers.

One major way to make purchasing at your shop a fast and convenient affair is by organizing your e-commerce website.

How to Organize Your Ecommerce Website

1. Have a Plan

Always have a plan before you dive into building your website. What exactly goes into this plan? To begin with, you’ll need to decide the number of pages you want on your website and how you’ll arrange them.

Start your plan by asking yourself the following questions:

●What’s the most important thing to my customers?

● What should be visible on every page?

● What can visitors do if they get lost?

2. Decide on the navigation.

Since you have total control of your website navigation, you’ll have to make several decisions before starting with the web design. Should the navigation be at the bottom? Top? Perhaps, you prefer the navigation on the Left or Right? What about a dropdown menu to search and filter products? As you can see, there are quite a few decisions to make.

3. Use headers and footers.

This may seem like a fairly obvious tip, but you’d be surprised at the number of e-commerce sites with an endless scroll feature. On one hand, you can see all the products on a single page; on the other hand, navigating to other pages like the About Us page becomes a chore.

Use concise headers and footers that are user-friendly across desktop and mobile on your homepage. Information on the header includes:

● Name of the shop

● Logo

● Customer Sign Up/Login button

Your footers may include information such as:

● Terms and conditions

● Contact information

● Privacy policy

4. Don’t forget the search option.

No matter how well organized your e-commerce website is, some buyers will still have difficulty locating what they want. Your job is to give them a chance to find their way through:

● A search bar if they’re looking for products

● An easy way to get to your homepage (the home button on your header)\

5. Pay attention to your other pages.

Your homepage and product page are the primary focus of your customers. But this does not mean you should abandon the other pages on your website.

Some customers enjoy getting specific information about a store before they buy anything. So make sure that your “About Us” page and FAQ page are well-designed and easy to locate.

A well-organized e-commerce site has a higher conversion rate. Follow these tips to organize your shop, and you’ll see the effect it has on your conversion.

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Why Stanbuzz?

Imagine you want to run an advert with an influencer or a blog, but it costs a million naira. Expensive, right? Here’s what we’ll do; we’ll bring together other companies interested in advertising their product, and have that influencer produce an advertisement that includes the products of all the companies. By doing this, you could end up paying about 700,000 naira, thereby spending less than your intended ad budget. (Note that this is just an example).
Remember, our goal at Stanbuzz is to greatly reduce advert spend inefficiency.

FAQ for Batch Marketing
How does Batch marketing work?
It involves Influencers advertising more than one product on a particular advert, and the product owners get to split the payment, thereby reducing the cost of marketing for all the companies involved.

Can similar brands be grouped together?
No, brands in the same industry will not be grouped together to prevent unhealthy competition.

Who can benefit from it?
Companies with large ad budgets will greatly benefit from it, as they can divert funds to other significant parts of the company and still get value.

If I select more than one media house, will the information be disseminated at the chosen time?

Yes! Not only will they be distributed at the same time, we guarantee that the information will also remain the same.

How can an influencer benefit from it?
As an Influencer you

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.