What do you do if you need help locating an item in your local grocery shop? You ask a store manager or clerk for help. What happens if you need help finding a product in an e-commerce shop? You can do one of three things.
Option A, you create a support ticket.
Option B, you go to another website with better navigation, and the products are easier to find.
Option C, you take your time and comb through page after page looking for the product.
Most users chose the second option, and that store loses potential customers. Shopping online should be a convenient and fast process. If your e-commerce store fails to deliver on any of this, you’ll end up losing out on potential buyers.
One major way to make purchasing at your shop a fast and convenient affair is by organizing your e-commerce website.
1. Have a Plan
Always have a plan before you dive into building your website. What exactly goes into this plan? To begin with, you’ll need to decide the number of pages you want on your website and how you’ll arrange them.
Start your plan by asking yourself the following questions:
●What’s the most important thing to my customers?
● What should be visible on every page?
● What can visitors do if they get lost?
2. Decide on the navigation.
Since you have total control of your website navigation, you’ll have to make several decisions before starting with the web design. Should the navigation be at the bottom? Top? Perhaps, you prefer the navigation on the Left or Right? What about a dropdown menu to search and filter products? As you can see, there are quite a few decisions to make.
3. Use headers and footers.
This may seem like a fairly obvious tip, but you’d be surprised at the number of e-commerce sites with an endless scroll feature. On one hand, you can see all the products on a single page; on the other hand, navigating to other pages like the About Us page becomes a chore.
Use concise headers and footers that are user-friendly across desktop and mobile on your homepage. Information on the header includes:
● Name of the shop
● Customer Sign Up/Login button
Your footers may include information such as:
● Terms and conditions
● Contact information
4. Don’t forget the search option.
No matter how well organized your e-commerce website is, some buyers will still have difficulty locating what they want. Your job is to give them a chance to find their way through:
● A search bar if they’re looking for products
● An easy way to get to your homepage (the home button on your header)\
5. Pay attention to your other pages.
Your homepage and product page are the primary focus of your customers. But this does not mean you should abandon the other pages on your website.
Some customers enjoy getting specific information about a store before they buy anything. So make sure that your “About Us” page and FAQ page are well-designed and easy to locate.
A well-organized e-commerce site has a higher conversion rate. Follow these tips to organize your shop, and you’ll see the effect it has on your conversion.