How to Effectively Organize Your Ecommerce Website

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How to Effectively Organize Your Ecommerce Website

What do you do if you need help locating an item in your local grocery shop? You ask a store manager or clerk for help. What happens if you need help finding a product in an e-commerce shop? You can do one of three things. 

Option A, you create a support ticket. 

Option B, you go to another website with better navigation, and the products are easier to find. 

Option C, you take your time and comb through page after page looking for the product. 

Most users chose the second option, and that store loses potential customers. Shopping online should be a convenient and fast process. If your e-commerce store fails to deliver on any of this, you’ll end up losing out on potential buyers.

One major way to make purchasing at your shop a fast and convenient affair is by organizing your e-commerce website.

How to Organize Your Ecommerce Website

1. Have a Plan

Always have a plan before you dive into building your website. What exactly goes into this plan? To begin with, you’ll need to decide the number of pages you want on your website and how you’ll arrange them.

Start your plan by asking yourself the following questions:

●What’s the most important thing to my customers?

● What should be visible on every page?

● What can visitors do if they get lost?

2. Decide on the navigation.

Since you have total control of your website navigation, you’ll have to make several decisions before starting with the web design. Should the navigation be at the bottom? Top? Perhaps, you prefer the navigation on the Left or Right? What about a dropdown menu to search and filter products? As you can see, there are quite a few decisions to make.

3. Use headers and footers.

This may seem like a fairly obvious tip, but you’d be surprised at the number of e-commerce sites with an endless scroll feature. On one hand, you can see all the products on a single page; on the other hand, navigating to other pages like the About Us page becomes a chore.

Use concise headers and footers that are user-friendly across desktop and mobile on your homepage. Information on the header includes:

● Name of the shop

● Logo

● Customer Sign Up/Login button

Your footers may include information such as:

● Terms and conditions

● Contact information

● Privacy policy

4. Don’t forget the search option.

No matter how well organized your e-commerce website is, some buyers will still have difficulty locating what they want. Your job is to give them a chance to find their way through:

● A search bar if they’re looking for products

● An easy way to get to your homepage (the home button on your header)\

5. Pay attention to your other pages.

Your homepage and product page are the primary focus of your customers. But this does not mean you should abandon the other pages on your website.

Some customers enjoy getting specific information about a store before they buy anything. So make sure that your “About Us” page and FAQ page are well-designed and easy to locate.

A well-organized e-commerce site has a higher conversion rate. Follow these tips to organize your shop, and you’ll see the effect it has on your conversion.

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Why Stanbuzz?

Last year, about $380 Billion was spent on online advertising by brands all over the world. Up to $150 Billion of that money did not generate the desired result for the brands that paid for them. That’s a lot of money spent without returns.

To put it into perspective, Nigeria’s 2020 budget was $35 Billion. So people wasted up to 4 years' worth of Nigeria’s budget on ineffective advertising in 2020 alone.

If nothing changes, by 2024, $240 Billion will be wasted on advertising, without getting results. Money gone like that, pooooof!

That’s why we have come in to save the day.

We asked ourselves, “what can we do to reduce this money being wasted on adverts without results?”

A lot of things came to our minds, at least 20 solutions. But can we really offer all those 20 solutions from day 1?  No.

So we said, “even though we will work on all the solutions to reduce this money being wasted on advertising, we can start with 3 things and then extend to other things.”

1. If people learn how to market better, they will waste less money - a lot of people waste their advert budget because they have no knowledge about how best to allocate it to get results. So we thought, “let’s start from here; let people be able to enrol into our world-class trainings that can teach them practical ways to be more effective with their adverts”.

2. If people can find trusted experts to market for them, they will waste less money - Some people don’t really want to learn to market by themselves, they just need a good, reliable, trustworthy person that won’t rip them  off and knows their onions. We said, “if we can help clients find those people by screening them and being sure of their proven abilities, then we can make advertising more efficient.”

3. If people can find experts to advise them, they will waste less money - Some people just need a one-hour call with an expert to get super clarity on their marketing strategy. Some may just want an expert to spend some time with their marketing team, and we know this will help reduce advert spend waste.

But that’s not all. There are many more things we are working on; because to be able to achieve our goal of reducing advert spend inefficiency, we need to consider several factors as it is not a one-size-fits-all operation. We are aware of this and are working on it at Stanbuzz.

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.