How to Boost Sales Using Buy Button

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How to Boost Sales Using Buy Button

There are very few industries that are as fiercely competitive as the e-commerce industry. Almost everyone has an e-commerce store, which means that you’re competing with thousands of individuals for sales. 

This is why everything must be done to position your business to make more sales. One way of doing that is to implement buy buttons on your website. 

What Are Buy Now Buttons and Why Are They Important?

Due to people abandoning their carts, businesses lose approximately $4.6 trillion globally!! Research shows that the average cart abandonment rate is 68%

The chart below shows some of the reasons why users abandon their cart. 18% of consumers abandoned their carts because of complicated checkout processes.

What if you could simplify that process for users? Well, you can, with a ‘buy now’ button. A buy now button is a CTA (Call to Action) or a link that allows users go directly to your product page, checkout page, or their cart. 

Buy buttons are necessary because they reduce cart abandonment rates and increase sales by boosting your conversion rate. 

Where to Use Buy Buttons

There are several platforms and channels where you can place a buy button. The buy button reduces the number of touch points customers have to go through to reach the shopping cart. 

Here are two locations that are effective for deploying a buy button:

1. On a blog post

You can bridge the gap between the content experience and the buying experience by using a buy button. It’ll take readers directly to the product page straight from your blog.

2. In your email marketing

You can also include these buttons in your email campaigns. They are a great way to boost your email marketing strategy. 

4 Ways the Buy Button Helps to Increase Revenue

Let’s look at some of the ways the buy button could increase your profit margin

1. It generates demand 

You’ll find it difficult to increase sales if you can’t generate demand. By utilizing a well-optimized buy button, you can generate demand on multiple platforms.

2. It helps to improve User Experience (UX)

A buy button lets you sell to potential customers from any social media platform or website. This helps to significantly improve UX, as customers can make purchases in seconds. 

3. It speeds up the checkout process

According to the survey previously mentioned, 18% of shoppers abandon their carts if the checkout process has too many steps. With a buy now button, customers can skip all that and make faster purchases. 

4. Skip Account Creation

Not everyone buying from you wants to create an account with you. But with a buy button, shoppers can buy what they want without going through the hassle of creating an account. 

Most business owners looking to increase sales for their e-commerce store usually go to SEO, social media marketing, or paid ads, and while all these help to boost sales, business owners tend to neglect another valuable asset; The Buy Button. 

As long as your buy button is well optimized and is applied correctly, there should be an increase in sales.

If you enjoyed reading this post, then you will enjoy our courses. Over 15,000 brands have achieved their business goals by enrolling in our courses.

Why Stanbuzz?

Last year, about $380 Billion was spent on online advertising by brands all over the world. Up to $150 Billion of that money did not generate the desired result for the brands that paid for them. That’s a lot of money spent without returns.

To put it into perspective, Nigeria’s 2020 budget was $35 Billion. So people wasted up to 4 years' worth of Nigeria’s budget on ineffective advertising in 2020 alone.

If nothing changes, by 2024, $240 Billion will be wasted on advertising, without getting results. Money gone like that, pooooof!

That’s why we have come in to save the day.

We asked ourselves, “what can we do to reduce this money being wasted on adverts without results?”

A lot of things came to our minds, at least 20 solutions. But can we really offer all those 20 solutions from day 1?  No.

So we said, “even though we will work on all the solutions to reduce this money being wasted on advertising, we can start with 3 things and then extend to other things.”

1. If people learn how to market better, they will waste less money - a lot of people waste their advert budget because they have no knowledge about how best to allocate it to get results. So we thought, “let’s start from here; let people be able to enrol into our world-class trainings that can teach them practical ways to be more effective with their adverts”.

2. If people can find trusted experts to market for them, they will waste less money - Some people don’t really want to learn to market by themselves, they just need a good, reliable, trustworthy person that won’t rip them  off and knows their onions. We said, “if we can help clients find those people by screening them and being sure of their proven abilities, then we can make advertising more efficient.”

3. If people can find experts to advise them, they will waste less money - Some people just need a one-hour call with an expert to get super clarity on their marketing strategy. Some may just want an expert to spend some time with their marketing team, and we know this will help reduce advert spend waste.

But that’s not all. There are many more things we are working on; because to be able to achieve our goal of reducing advert spend inefficiency, we need to consider several factors as it is not a one-size-fits-all operation. We are aware of this and are working on it at Stanbuzz.

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.