Advertising Mistakes to Avoid

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Advertising Mistakes to Avoid

Have you ever seen or read an advert and you went, “what the heck did I just watch/read?” Yeah, same.

While advertising ensures that people get to know your products and eventually buy from you, it’s not just about shoving said products into people’s faces. There’s an art to advertising, there are technicalities involved, and if these are not paid attention to, everything will go wrong with the advert.

Let’s get into some of the mistakes you should avoid.

1. Not including a Call To Action

According to Oxford Dictionary, a call to action is “a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive (e.g. buy now or click here).”

Like we said earlier, the end goal of advertising is to ensure people use your product and services. One way to speed up that process is to ensure you tell them how to go about it. The advert must have something that encourages people to take an action.

2. Advertising without researching.

For an advert to reach its audience, quality research must be conducted. If no research is conducted, it will be a hit or miss with the target audience, however, when a proper research is conducted, several factors like, industry trends, target audience, customer insights and several other things that are bound to ensure that the adverts are well received by a large percentage of the target audience.

3. Using Common copies or no copies at all

A copy, according to an article on Indeed, is “content written to promote or sell a product or service or to persuade readers to take a certain action.” Creativity and uniqueness must come into play when creating copies for an advert. Some adverts often follow the same patterns, making the viewers/listeners roll their eyes, and there are others that just blow your mind. The latter shows uniqueness. If you’d like to learn how to write a great copy, check out this article, this too.

4. Focusing on creativity and neglecting the message.

Like we mentioned earlier, creativity is an important factor when making ads and writing copies, but placing all the emphasis on creativity and neglecting the message ruins the whole purpose of the advert. There has to be a balance.

5. Having no target audience in mind.

Every product must have a target audience in mind that they would like to reach, and the advert created for such a product must convey that in one form or the other to easily appeal to the said audience. Doing this ensures quicker results.

Not considering any of the above points when creating your ad will only lead to vagueness in your advert, and will leave people confused, which is the opposite of what a good advertisement will do.

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Why Stanbuzz?

Imagine you want to run an advert with an influencer or a blog, but it costs a million naira. Expensive, right? Here’s what we’ll do; we’ll bring together other companies interested in advertising their product, and have that influencer produce an advertisement that includes the products of all the companies. By doing this, you could end up paying about 700,000 naira, thereby spending less than your intended ad budget. (Note that this is just an example).
Remember, our goal at Stanbuzz is to greatly reduce advert spend inefficiency.

FAQ for Batch Marketing
How does Batch marketing work?
It involves Influencers advertising more than one product on a particular advert, and the product owners get to split the payment, thereby reducing the cost of marketing for all the companies involved.

Can similar brands be grouped together?
No, brands in the same industry will not be grouped together to prevent unhealthy competition.

Who can benefit from it?
Companies with large ad budgets will greatly benefit from it, as they can divert funds to other significant parts of the company and still get value.

If I select more than one media house, will the information be disseminated at the chosen time?

Yes! Not only will they be distributed at the same time, we guarantee that the information will also remain the same.

How can an influencer benefit from it?
As an Influencer you

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.