6 Ways to Build an Impressive Customer Service for Your Business

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6 Ways to Build an Impressive Customer Service for Your Business

Businesses engage daily with several of their customers, and the difference between creating a repeat customer and a one-time customer may lie in your customer relation service. It therefore becomes necessary to provide impeccable customer service to customers to keep your business moving.

One advantage of providing quality customer service is the opportunities you get to unlock. Not only are customers impressed, they often end up becoming lifetime loyal clients. Additionally, they get to provide you with free word-of-mouth marketing by recommending your business to potential new clients saving you the extra cost of advertisement.

Ways to Improve Your Business’s Customer Service 

Efficiency is the watchword when it comes to customer service. Building and improving your service efficiently will endear you to your customers. Below, we will share ways by which a business can improve its customer service delivery. 

1. Optimize customer journey

Customers frequently rely on ease of service alongside previous experience in making their subsequent purchase. This essentially means the easier it is for clients to find, communicate and buy from your business, the more likelihood of them becoming a repeat client. Examine and optimize: the process it takes to locate your business, the ease at which potential clients can understand what exactly you do, the contact process, and eliminate any delays in your response time.

2. Understand customer needs

Nothing beats knowing your customers adequately. The more information you are able to gather about a client, the more you can tailor your services to such client. Consumers have peculiar behaviours, therefore take the extra time and additional effort to recognize and understand the needs and wants of your customers. 

3. Encourage customer feedback

One way of improving customer service is to allow customers have a voice in how they are serviced. This is effective as it provides a real-time data set of how your services are perceived by your clients.

Fortunately, there are numerous means of seeking such information from customers. These include testimonials, on-line reviews, simple feedback forms, surveys or even personal appeal via phone calls or text messaging. Identify which methods works best for you and your client. The key is to keep your request as short as possible to increase potential participation from your clients.

4. Exceed customers’ expectations

Every customer expects the barest minimum from businesses they patronize. One way to increase customer service is by delighting your clients with exceptional service delivery by creating extra value for them.

By recognizing customers’ special occasions as well as rewarding important milestones, you prove to your customers that you value their relationship with your business. This will earn you future loyalty, more customers, as well as impressive free word-of-mouth marketing.

5. Personalise your customer service

Businesses in the 21st century understand that keeping a customer requires more than providing quality products. Your ability to engage and relate with customers will help you understand the needs of each and every one.

As a result, you can now tailor you service to specifically suite each client based on information obtained during such engagements. To achieve a personalised service, imbibe the use of referring to customers by name, asking open questions, creating a welcoming atmosphere and taking genuine interest in customers. 

6. Give room for complaints

Your business stands to benefit more if you take time to listen to customers’ concerns and complaints. It’s one of the best ways of knowing what is being executed well. It’s not just about obtaining complaints and concerns, reviewing such complaints timely are critical too. Analyse them carefully and observe emerging patterns like: time of complaint, against what product or which staff were the complaints lodged, amongst others.

In conclusion, developing an efficient and impressive customer service takes time. It involves paying attention to the smallest details and showing genuine concerns about your clients. Keeping them happy with the products and services you provide and optimizing their journey gives you an edge over competitors.

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Why Stanbuzz?

Last year, about $380 Billion was spent on online advertising by brands all over the world. Up to $150 Billion of that money did not generate the desired result for the brands that paid for them. That’s a lot of money spent without returns.

To put it into perspective, Nigeria’s 2020 budget was $35 Billion. So people wasted up to 4 years' worth of Nigeria’s budget on ineffective advertising in 2020 alone.

If nothing changes, by 2024, $240 Billion will be wasted on advertising, without getting results. Money gone like that, pooooof!

That’s why we have come in to save the day.

We asked ourselves, “what can we do to reduce this money being wasted on adverts without results?”

A lot of things came to our minds, at least 20 solutions. But can we really offer all those 20 solutions from day 1?  No.

So we said, “even though we will work on all the solutions to reduce this money being wasted on advertising, we can start with 3 things and then extend to other things.”

1. If people learn how to market better, they will waste less money - a lot of people waste their advert budget because they have no knowledge about how best to allocate it to get results. So we thought, “let’s start from here; let people be able to enrol into our world-class trainings that can teach them practical ways to be more effective with their adverts”.

2. If people can find trusted experts to market for them, they will waste less money - Some people don’t really want to learn to market by themselves, they just need a good, reliable, trustworthy person that won’t rip them  off and knows their onions. We said, “if we can help clients find those people by screening them and being sure of their proven abilities, then we can make advertising more efficient.”

3. If people can find experts to advise them, they will waste less money - Some people just need a one-hour call with an expert to get super clarity on their marketing strategy. Some may just want an expert to spend some time with their marketing team, and we know this will help reduce advert spend waste.

But that’s not all. There are many more things we are working on; because to be able to achieve our goal of reducing advert spend inefficiency, we need to consider several factors as it is not a one-size-fits-all operation. We are aware of this and are working on it at Stanbuzz.

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.