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6 Tips to Help You Combat Burnout while Building Your E-Commerce

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6 Tips to Help You Combat Burnout while Building Your E-Commerce

Feeling exhausted, worn out, and stressed? It’s understandable. Running a business is hard. Yes, you’re your own boss, and you create your own work hours, but the reality is most business owners even work more than the 9 - 5 employees. 

A lot of business owners find it hard to take time off work. They have put so much time, money, and effort into the business to make sure it grows, that they often neglect their physical and mental health. 

Burnouts can happen to anyone at any time. Entrepreneurs are especially prone to burnouts as some work more than 50 hours a week.

If you just started an e-commerce store or any other business, your priority for the first few months is to cover the cost of starting up. So it is understandable why a lot of entrepreneurs put in a lot of hours, but working for too many hours will hurt you and your business in the long run. Therefore, we decided to share some tips to help you manage burnout.


6 Tips to Help You Manage Burnout

1. Get organized

Disorganization often leads to burnout because you end up spending longer on a project than it requires. Take some time to organize your files, desk, and your computer as it helps reduce exhaustion and makes work easier.

2. Schedule downtime

Breaks are vital to your mental health, they give you a chance to take a breather, regroup, and head back to face your job with a clearer head. Scheduling downtime ensures you take some time off from work. This time could be used for specific activities like going for walks, taking naps or reading books. 

3. Identify your stressors

Certain things tend to stress us more than others. There may be parts of your business you don’t like, and the thought of such aspects may cause stress. Figure out what these stressors are, then create a plan to handle them without letting them trigger you. 

4. Delegate

Your business is your brainchild; while you may want to shoulder it all, the reality is that you can’t handle everything. You have your weaknesses and strengths. Identify your weaknesses and delegate others better suited to handling those tasks. 

5. Set clear expectations

Set clear goals and expectations for yourself. If you have a team, do the same with them too. Let them know if they’ll need to work weekends or late hours, and why. By setting weekly or monthly goals, you’ll be able to reduce the hours you spend working. 

6. Find an outlet

Having a hobby that helps you relax, and is unrelated to your work is a good way to prevent burnout. You can use your scheduled downtimes to enjoy your hobby. Give yourself time off from work to enjoy other things.


Exhaustion isn’t fun, but it is something 8 out of 10 entrepreneurs experience at some point in their business career. Thankfully, you can recover and even avoid it by taking the measures shared above. 

If you enjoyed reading this post, then you will enjoy our courses. Over 15,000 brands have achieved their business goals by enrolling in our courses.

Why Stanbuzz?

Last year, about $380 Billion was spent on online advertising by brands all over the world. Up to $150 Billion of that money did not generate the desired result for the brands that paid for them. That’s a lot of money spent without returns.

To put it into perspective, Nigeria’s 2020 budget was $35 Billion. So people wasted up to 4 years' worth of Nigeria’s budget on ineffective advertising in 2020 alone.

If nothing changes, by 2024, $240 Billion will be wasted on advertising, without getting results. Money gone like that, pooooof!

That’s why we have come in to save the day.

We asked ourselves, “what can we do to reduce this money being wasted on adverts without results?”

A lot of things came to our minds, at least 20 solutions. But can we really offer all those 20 solutions from day 1?  No.

So we said, “even though we will work on all the solutions to reduce this money being wasted on advertising, we can start with 3 things and then extend to other things.”


1. If people learn how to market better, they will waste less money - a lot of people waste their advert budget because they have no knowledge about how best to allocate it to get results. So we thought, “let’s start from here; let people be able to enrol into our world-class trainings that can teach them practical ways to be more effective with their adverts”.

2. If people can find trusted experts to market for them, they will waste less money - Some people don’t really want to learn to market by themselves, they just need a good, reliable, trustworthy person that won’t rip them  off and knows their onions. We said, “if we can help clients find those people by screening them and being sure of their proven abilities, then we can make advertising more efficient.”

3. If people can find experts to advise them, they will waste less money - Some people just need a one-hour call with an expert to get super clarity on their marketing strategy. Some may just want an expert to spend some time with their marketing team, and we know this will help reduce advert spend waste.


But that’s not all. There are many more things we are working on; because to be able to achieve our goal of reducing advert spend inefficiency, we need to consider several factors as it is not a one-size-fits-all operation. We are aware of this and are working on it at Stanbuzz.

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.