5 Ways WhatsApp Can Improve the Performance of Your Business

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5 Ways WhatsApp Can Improve the Performance of Your Business

Technology has improved communications tremendously in the last decade. Instant messaging was one of the leaps it gave us. And as we move on about our daily lives, we feel the presence of businesses closer than ever.

WhatsApp is one of such innovative means of communication. The instant messaging giant boasts of over 2 billion users worldwide. With the introduction of WhatsApp for business, brands can now operate in a much more personalized manner to transact with potential clients.

Consequently, consumer-related businesses are adopting the user-friendly channels to connect with their clients. Why? Because an appreciable number of potential customers are already using the platform, making it one of the easiest ways to communicate directly.

Improve Customer Support

A customer’s journey starts right from their first visit to a business, be it physical or online. Therefore creating an easy path for customers to locate, interact and transact with a business becomes imperative.

WhatsApp can help you improve this process by streamlining your customer support system. Usually, during a customer’s journey from potential to paying client, they often ask questions. These questions help consumers make the most informed decision about a purchase. With WhatsApp infused into a business, it becomes easier and faster to handle FAQs.

The benefit of this is that the business gets to increase its conversion rate and consequently its revenue margin. It reduces cost of operation and potential loss of customers. It also reduces the issuance of support ticket to aggrieved customers with delayed response.

Personalized Experiences

When a customer agrees to be contacted via WhatsApp, the business automatically acquires personalised data such as Phone Number and location (Country; with respect to the country code). Should the business require additional data, it can simply request the information as part of its opt-in. An example is when businesses need specific residence location or an actual name to customize customer experience.

Customer-Generated Content

Generating user content is by no means an easy task. Often times, businesses have to rely on incentives to get client to perform such task for them. 

How can WhatsApp help a business with this? WhatsApp has the ability to access built-in cameras of smartphones, which makes it easier to get customers to take a photograph or record a video of them using the purchased product.

Improve Remarketing Results

The old way of dealing with Shopping cart abandonment is to send reminders via emails, but the down side to this method is its low response rate.

With WhatsApp, you can target customers who abandoned their cart more directly. Not everyone opens their mails everyday but with instant messaging, the chances that they come back to make another purchase or complete the previous one grows significantly.

Increase customer base

WhatsApp integration with a business can lead to an increase in numbers of customers. It enables businesses to literarily follow clients from the web into the “real world”. 

Businesses can rely on the API’s (Application Programming Interface) chat bubble to invite potential clients. Also, the product/category page button allows potential customers to receive notifications, news and updates through the WhatsApp medium.

Note: to be able to send proactive automated messages with WhatsApp API you need users to actively opt-in.

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Why Stanbuzz?

Last year, about $380 Billion was spent on online advertising by brands all over the world. Up to $150 Billion of that money did not generate the desired result for the brands that paid for them. That’s a lot of money spent without returns.

To put it into perspective, Nigeria’s 2020 budget was $35 Billion. So people wasted up to 4 years' worth of Nigeria’s budget on ineffective advertising in 2020 alone.

If nothing changes, by 2024, $240 Billion will be wasted on advertising, without getting results. Money gone like that, pooooof!

That’s why we have come in to save the day.

We asked ourselves, “what can we do to reduce this money being wasted on adverts without results?”

A lot of things came to our minds, at least 20 solutions. But can we really offer all those 20 solutions from day 1?  No.

So we said, “even though we will work on all the solutions to reduce this money being wasted on advertising, we can start with 3 things and then extend to other things.”

1. If people learn how to market better, they will waste less money - a lot of people waste their advert budget because they have no knowledge about how best to allocate it to get results. So we thought, “let’s start from here; let people be able to enrol into our world-class trainings that can teach them practical ways to be more effective with their adverts”.

2. If people can find trusted experts to market for them, they will waste less money - Some people don’t really want to learn to market by themselves, they just need a good, reliable, trustworthy person that won’t rip them  off and knows their onions. We said, “if we can help clients find those people by screening them and being sure of their proven abilities, then we can make advertising more efficient.”

3. If people can find experts to advise them, they will waste less money - Some people just need a one-hour call with an expert to get super clarity on their marketing strategy. Some may just want an expert to spend some time with their marketing team, and we know this will help reduce advert spend waste.

But that’s not all. There are many more things we are working on; because to be able to achieve our goal of reducing advert spend inefficiency, we need to consider several factors as it is not a one-size-fits-all operation. We are aware of this and are working on it at Stanbuzz.

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.