For businesses either small or big, creating online success requires the combination of various online marketing strategies alongside search engine optimisation. SEO is a system of digital techniques and practices that is designed to help increase the quantity and quality of online traffic to a business’s website via organic search engine results.
By employing the use of quality SEO, small and medium scale enterprises (SMEs) can leverage on their potentials to generate sufficient traffic from their target market through the customer's very own searches.
SMEs looking to implement SEO techniques might not have the budget to outsource the task to any reputable SEO firm, but they can implement the techniques by taking SEO-related courses. Since websites are powerful means of constantly generating leads, it becomes important to implement search engine optimisation techniques on a business online presence.
Conduct Keyword Research (Tool: Google Keyword Planner)
Implementing SEO techniques to a business’ online presence requires an adequate research for relevant keywords. Keywords are specific terms that are extremely relevant to a business’ product or service. Why do you need to research keywords? It’s important that a business speaks the same terminologies that its targeted audience are using.
This creates an understanding of what potential customers are typing in the search engine to find products. It also reveals the level of competition for specific terms and how often it’s entered into a search engine. Select keywords with medium to low competition and the highest possible search volume.
The Google Keyword Planner is a tool that can help businesses research relevant keywords. Once you’ve researched and picked relevant keywords, a business is required to infuse such terms into its content creation as well as its metadata. This includes using them in your title tag, description tag and website title. Additionally, such keywords can be used to plan ads.
Get Listings on Online Directories (Tool: Google My Business)
Often times, businesses forget that Google isn’t the only search engine available. Customers regularly use business specific search engines that specialize in helping users find trusted businesses within their locality. An example is checkatrade.com
To improve SEO, SMEs should submit their details to online business directories, such as Google My Business or Apple Maps Connect, alongside backlinks to their websites. Getting online citations for your business helps increase visibility, how? Google search algorithm pulls data from online directories to provide relevant results to search queries. When searches come from navigational apps, Google ranks businesses with online directory listings above those that don’t.
Create Enough Backlinks (Tool: Ahrefs)
Backlinks are the original PageRank formula for which Google search algorithm is based upon. Backlinks are links from other websites that connects to your website. Creating backlinks is exceptionally difficult for SMEs but one way around this challenge is to request backlinks from other businesses with whom you have existing relationships, such as your suppliers, advertising agencies or stockists.
Other ways of acquiring backlinks include creating directory listings, guest blogging and contributing to forums. Also, a comprehensive SEO tool like Ahrefs can help businesses keep track of data, analyse competition, view who is linking to your competitors and much more.
Utilise Social Media (Tool: Hootsuite)
In today’s world, this has become an essential and integral part of how we do business. SMEs can leverage on the influence and power of social media platforms such as Facebook, Instagram, YouTube, Pinterest, Twitter and LinkedIn to grow their business. The trick here is finding which platform is relevant to your business.
Hootsuite is a social media management tool that can help a business manage its social media posts from a single dashboard. Businesses can schedule messages, track conversations, manage multiple profiles, and perform other social activities automatically.
Another advantage of using social media platform is that it serves as a source of strong backlinks to your site. Also, social platforms can help improve the spread of word-of-mouth marketing tremendously.
Always Provide Unique and Useful Contents
In the world of SEO, content is king. If you implement the above steps without proper consideration for providing unique and useful contents, then all your efforts would have being in vain. Never get complacent with your content.
Regardless of the industry a business finds itself, it must continuously strive to produce unique contents that provide value to its customers. The more valuable content a business has on its website, the higher its chances of Google displaying its content in the search results. This creates visibility which drives conversion and growth for the business.