In recent years, social media has become more than a place to share random pictures of friends and family. It has evolved to become something more; a powerful marketing tool. Who would have thought?! With millions of users, products and services are right in front of potential customer’s faces, and every business wants a piece of this pie. You should too. “Why?” You may ask. Well, let’s get to business and give you reasons why.
Thousands of brands sell the same products and services today; online and physically, but maintaining an online presence that is both intense and deliberate gives you an edge over someone that has none. Placing the needs of your target audience at the forefront of your business establishes a relationship between your customers and your brand. Providing free information, sharing product reviews from customers all work together to gain the trust of your customers. Social media equally gives you a chance to tell your story and inspire your audience through your past failures and successes; this makes them connect with you on a more personal level.
Social media does not only give you an online presence and brand awareness, it enables you interact with your customers on a personal level. People love to be seen and heard. They like it when someone shows concern for their needs and the pains they share, and the fact is people talk about all of these online; in their tweets, Facebook posts, TikTok videos and many other forums. When your brand gets involved in these conversations, customers view it as approachable, responsible and available. Additionally, with features like ‘direct messaging’, customers can easily reach you. When you engage your audience regularly, it becomes easier to turn a potential customer to a regular and loyal customer.
3. Effective Advertising
With the aid of social media, you can attract the right customers with the right information at the right time. With social media, you do not need to waste resources on people who are not your target audience. It takes people who are interested in what you do to start following you. For instance, on LinkedIn, let’s assume you make a post about a training you’re offering or something similar, you can be sure they will be willing to slide in because they are already interested in your brand and what it entails.
4. Consumer Information
With social media, you can tell what your consumer’s habits, needs, interests and pain-points are by what they share. This way, you are able to channel and improve your product or service smartly to meet these needs.
5. Reduced advertising cost
When compared to the conventional methods of advertising, social media advertising does not require so much money. Using social media to market products and services is an efficient way of to reduce a company's operational costs. With an internet connection and computers, a company can minimize its marketing costs by a significant margin. The costs are considerably reduced as more people can be reached with the same monthly budget.
These are just a few of the various reasons why you should embrace the use of social media for your brand.