5 Reasons You Should Be Advertising With Social Media

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5 Reasons You Should Be Advertising With Social Media

In recent years, social media has become more than a place to share random pictures of friends and family. It has evolved to become something more; a powerful marketing tool. Who would have thought?! With millions of users, products and services are right in front of potential customer’s faces, and every business wants a piece of this pie. You should too. “Why?” You may ask. Well, let’s get to business and give you reasons why.

1. Connection

Thousands of brands sell the same products and services today; online and physically, but maintaining an online presence that is both intense and deliberate gives you an edge over someone that has none. Placing the needs of your target audience at the forefront of your business establishes a relationship between your customers and your brand. Providing free information, sharing product reviews from customers all work together to gain the trust of your customers. Social media equally gives you a chance to tell your story and inspire your audience through your past failures and successes; this makes them connect with you on a more personal level.

2. Communication

Social media does not only give you an online presence and brand awareness, it enables you interact with your customers on a personal level. People love to be seen and heard. They like it when someone shows concern for their needs and the pains they share, and the fact is people talk about all of these online; in their tweets, Facebook posts, TikTok videos and many other forums. When your brand gets involved in these conversations, customers view it as approachable, responsible and available. Additionally, with features like ‘direct messaging’, customers can easily reach you. When you engage your audience regularly, it becomes easier to turn a potential customer to a regular and loyal customer.

3. Effective Advertising

With the aid of social media, you can attract the right customers with the right information at the right time. With social media, you do not need to waste resources on people who are not your target audience. It takes people who are interested in what you do to start following you. For instance, on LinkedIn, let’s assume you make a post about a training you’re offering or something similar, you can be sure they will be willing to slide in because they are already interested in your brand and what it entails.

4. Consumer Information

With social media, you can tell what your consumer’s habits, needs, interests and pain-points are by what they share. This way, you are able to channel and improve your product or service smartly to meet these needs.

5. Reduced advertising cost

When compared to the conventional methods of advertising, social media advertising does not require so much money. Using social media to market products and services is an efficient way of to reduce a company's operational costs. With an internet connection and computers, a company can minimize its marketing costs by a significant margin. The costs are considerably reduced as more people can be reached with the same monthly budget.

These are just a few of the various reasons why you should embrace the use of social media for your brand.

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Why Stanbuzz?

Imagine you want to run an advert with an influencer or a blog, but it costs a million naira. Expensive, right? Here’s what we’ll do; we’ll bring together other companies interested in advertising their product, and have that influencer produce an advertisement that includes the products of all the companies. By doing this, you could end up paying about 700,000 naira, thereby spending less than your intended ad budget. (Note that this is just an example).
Remember, our goal at Stanbuzz is to greatly reduce advert spend inefficiency.

FAQ for Batch Marketing
How does Batch marketing work?
It involves Influencers advertising more than one product on a particular advert, and the product owners get to split the payment, thereby reducing the cost of marketing for all the companies involved.

Can similar brands be grouped together?
No, brands in the same industry will not be grouped together to prevent unhealthy competition.

Who can benefit from it?
Companies with large ad budgets will greatly benefit from it, as they can divert funds to other significant parts of the company and still get value.

If I select more than one media house, will the information be disseminated at the chosen time?

Yes! Not only will they be distributed at the same time, we guarantee that the information will also remain the same.

How can an influencer benefit from it?
As an Influencer you

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.