3 Reasons Why Copywriting is Essential for Your Business

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3 Reasons Why Copywriting is Essential for Your Business

Just like a dog cannot do without bones, your business cannot do without a good sales copy for it to thrive online. 

Before I go on to tell you why you need Copywriting, let's talk about what Copywriting means.

According to Wikipedia,

It is the act or occupation of writing text for advertising or other forms of marketing. The product of copywriting, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

In most cases, the action is for people to BUY or SIGN UP for something.

Let’s imagine you’re in the business of selling bags, and begging your friends to constantly repost seems like a chore, you could create a COPY or SALES COPY about the bags you sell, informing people about your brand and why your bags stand out from bags from other vendors, you will include an offer that will linger in the hearts of your potential customers that it persuades them to eventually BUY.

The offer does not necessarily have to include giveaways or crazy discounts; it just has to be valuable. This way, you get to reach more people compared to using retweets and reposts. This COPY is then shared via several forms of social media advertising to reach your target audience. 

The person who creates a COPY is called a COPYWRITER, who can be hired; you could also learn by ENROLLING FOR A COURSE.

An excellent copy will give your business the following benefits:

The Right Audience

With Copywriting your Advert is channeled to the right people. Your Copywriter will express words in a way that would strike a chord in a potential customer’s heart, draw them to you and would break a bank to buy your product just because you are speaking the language your audience understands.

Boost Sales

Your sales will increase if your copy speaks your target audience's language, is consistent with the rest of your marketing strategy and evokes the appropriate emotion.

People will be influenced to act if you have a straightforward and concise sales copy that clearly communicates your benefits and includes a distinct call to action. There is no reason why your target audience should not purchase your products with a good sales copy unless they lack the purchasing power.

Proper Brand Awareness

Your brand will become more recognizable as a result of good copywriting, and consumers will feel more at ease hearing from you. They will always love hearing from you if they are used to compelling content and will be more willing to buy from you.

They will become uninterested and hit the 'unsubscribe' or 'unfollow' button faster than you can spell "sales" if you are inconsistent with your copy or if you don't have a good deal.

It is strongly advised that as you work on boosting sales with your great copy, there should equally be consistency with offering valuable content so that your brand has a lasting effect on your audience.

If you enjoyed reading this post, then you will enjoy our courses. Over 15,000 brands have achieved their business goals by enrolling in our courses.

Why Stanbuzz?

Last year, about $380 Billion was spent on online advertising by brands all over the world. Up to $150 Billion of that money did not generate the desired result for the brands that paid for them. That’s a lot of money spent without returns.

To put it into perspective, Nigeria’s 2020 budget was $35 Billion. So people wasted up to 4 years' worth of Nigeria’s budget on ineffective advertising in 2020 alone.

If nothing changes, by 2024, $240 Billion will be wasted on advertising, without getting results. Money gone like that, pooooof!

That’s why we have come in to save the day.

We asked ourselves, “what can we do to reduce this money being wasted on adverts without results?”

A lot of things came to our minds, at least 20 solutions. But can we really offer all those 20 solutions from day 1?  No.

So we said, “even though we will work on all the solutions to reduce this money being wasted on advertising, we can start with 3 things and then extend to other things.”

1. If people learn how to market better, they will waste less money - a lot of people waste their advert budget because they have no knowledge about how best to allocate it to get results. So we thought, “let’s start from here; let people be able to enrol into our world-class trainings that can teach them practical ways to be more effective with their adverts”.

2. If people can find trusted experts to market for them, they will waste less money - Some people don’t really want to learn to market by themselves, they just need a good, reliable, trustworthy person that won’t rip them  off and knows their onions. We said, “if we can help clients find those people by screening them and being sure of their proven abilities, then we can make advertising more efficient.”

3. If people can find experts to advise them, they will waste less money - Some people just need a one-hour call with an expert to get super clarity on their marketing strategy. Some may just want an expert to spend some time with their marketing team, and we know this will help reduce advert spend waste.

But that’s not all. There are many more things we are working on; because to be able to achieve our goal of reducing advert spend inefficiency, we need to consider several factors as it is not a one-size-fits-all operation. We are aware of this and are working on it at Stanbuzz.

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.