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3 Reasons Why Copywriting is Essential for Your Business

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3 Reasons Why Copywriting is Essential for Your Business

Just like a dog cannot do without bones, your business cannot do without a good sales copy for it to thrive online. 

Before I go on to tell you why you need Copywriting, let's talk about what Copywriting means.

According to Wikipedia,

It is the act or occupation of writing text for advertising or other forms of marketing. The product of copywriting, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

In most cases, the action is for people to BUY or SIGN UP for something.


Let’s imagine you’re in the business of selling bags, and begging your friends to constantly repost seems like a chore, you could create a COPY or SALES COPY about the bags you sell, informing people about your brand and why your bags stand out from bags from other vendors, you will include an offer that will linger in the hearts of your potential customers that it persuades them to eventually BUY.

The offer does not necessarily have to include giveaways or crazy discounts; it just has to be valuable. This way, you get to reach more people compared to using retweets and reposts. This COPY is then shared via several forms of social media advertising to reach your target audience. 

The person who creates a COPY is called a COPYWRITER, who can be hired; you could also learn by ENROLLING FOR A COURSE.

An excellent copy will give your business the following benefits:

The Right Audience

With Copywriting your Advert is channeled to the right people. Your Copywriter will express words in a way that would strike a chord in a potential customer’s heart, draw them to you and would break a bank to buy your product just because you are speaking the language your audience understands.


Boost Sales

Your sales will increase if your copy speaks your target audience's language, is consistent with the rest of your marketing strategy and evokes the appropriate emotion.

People will be influenced to act if you have a straightforward and concise sales copy that clearly communicates your benefits and includes a distinct call to action. There is no reason why your target audience should not purchase your products with a good sales copy unless they lack the purchasing power.

Proper Brand Awareness

Your brand will become more recognizable as a result of good copywriting, and consumers will feel more at ease hearing from you. They will always love hearing from you if they are used to compelling content and will be more willing to buy from you.

They will become uninterested and hit the 'unsubscribe' or 'unfollow' button faster than you can spell "sales" if you are inconsistent with your copy or if you don't have a good deal.

It is strongly advised that as you work on boosting sales with your great copy, there should equally be consistency with offering valuable content so that your brand has a lasting effect on your audience.

If you enjoyed reading this post, then you will enjoy our courses. Over 15,000 brands have achieved their business goals by enrolling in our courses.

Why Stanbuzz?

Imagine you want to run an advert with an influencer or a blog, but it costs a million naira. Expensive, right? Here’s what we’ll do; we’ll bring together other companies interested in advertising their product, and have that influencer produce an advertisement that includes the products of all the companies. By doing this, you could end up paying about 700,000 naira, thereby spending less than your intended ad budget. (Note that this is just an example).
Remember, our goal at Stanbuzz is to greatly reduce advert spend inefficiency.


FAQ for Batch Marketing
How does Batch marketing work?
It involves Influencers advertising more than one product on a particular advert, and the product owners get to split the payment, thereby reducing the cost of marketing for all the companies involved.

Can similar brands be grouped together?
No, brands in the same industry will not be grouped together to prevent unhealthy competition.

Who can benefit from it?
Companies with large ad budgets will greatly benefit from it, as they can divert funds to other significant parts of the company and still get value.

If I select more than one media house, will the information be disseminated at the chosen time?

Yes! Not only will they be distributed at the same time, we guarantee that the information will also remain the same.

How can an influencer benefit from it?
As an Influencer you

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.