Just like a dog cannot do without bones, your business cannot do without a good sales copy for it to thrive online.
Before I go on to tell you why you need Copywriting, let's talk about what Copywriting means.
According to Wikipedia,
It is the act or occupation of writing text for advertising or other forms of marketing. The product of copywriting, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
In most cases, the action is for people to BUY or SIGN UP for something.
Let’s imagine you’re in the business of selling bags, and begging your friends to constantly repost seems like a chore, you could create a COPY or SALES COPY about the bags you sell, informing people about your brand and why your bags stand out from bags from other vendors, you will include an offer that will linger in the hearts of your potential customers that it persuades them to eventually BUY.
The offer does not necessarily have to include giveaways or crazy discounts; it just has to be valuable. This way, you get to reach more people compared to using retweets and reposts. This COPY is then shared via several forms of social media advertising to reach your target audience.
The person who creates a COPY is called a COPYWRITER, who can be hired; you could also learn by ENROLLING FOR A COURSE.
An excellent copy will give your business the following benefits:
The Right Audience
With Copywriting your Advert is channeled to the right people. Your Copywriter will express words in a way that would strike a chord in a potential customer’s heart, draw them to you and would break a bank to buy your product just because you are speaking the language your audience understands.
Your sales will increase if your copy speaks your target audience's language, is consistent with the rest of your marketing strategy and evokes the appropriate emotion.
People will be influenced to act if you have a straightforward and concise sales copy that clearly communicates your benefits and includes a distinct call to action. There is no reason why your target audience should not purchase your products with a good sales copy unless they lack the purchasing power.
Proper Brand Awareness
Your brand will become more recognizable as a result of good copywriting, and consumers will feel more at ease hearing from you. They will always love hearing from you if they are used to compelling content and will be more willing to buy from you.
They will become uninterested and hit the 'unsubscribe' or 'unfollow' button faster than you can spell "sales" if you are inconsistent with your copy or if you don't have a good deal.
It is strongly advised that as you work on boosting sales with your great copy, there should equally be consistency with offering valuable content so that your brand has a lasting effect on your audience.