3 Key Things To Note As A Copywriter

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3 Key Things To Note As A Copywriter

Remember when we shared tips on how to be a good copywriter? We thought to share some key things that you need to take note of to help you become a better copywriter. Without these three things, your copy will lack so much flavour.

1. Headline

Any promotion begins with the headline. The headline of your copy is normally at the top and highlights a reason for your reader to keep reading. You can call your headline the title of your promotion.

2. Hooks

Hooks are utilized to capture the attention of your customers. It could be odd facts or massive benefits that heightens your reader's interest and keeps them engrossed in your copy. For example, at StanBuzz, our hook piques curiosity in the mind of the reader. They’ll want to know what it is Stanbuzz does differently.

3. Landing Page

A landing page is a standalone page that does not exist as part of a bigger website. It's frequently used to make a sale or collect data, and it'll simply have one page with all the information a reader needs to make a purchasing decision. There are no links to other websites, and the reader's sole options are to make a purchase or exit the site. The content on the landing page has to be simple, creative and straight to the point.

Now that you have been armed with some of the important things you need to know as a copywriter, go ahead and flourish in your role!

If you enjoyed reading this post, then you will enjoy our courses. Over 15,000 brands have achieved their business goals by enrolling in our courses.

Why Stanbuzz?

Last year, about $380 Billion was spent on online advertising by brands all over the world. Up to $150 Billion of that money did not generate the desired result for the brands that paid for them. That’s a lot of money spent without returns.

To put it into perspective, Nigeria’s 2020 budget was $35 Billion. So people wasted up to 4 years' worth of Nigeria’s budget on ineffective advertising in 2020 alone.

If nothing changes, by 2024, $240 Billion will be wasted on advertising, without getting results. Money gone like that, pooooof!

That’s why we have come in to save the day.

We asked ourselves, “what can we do to reduce this money being wasted on adverts without results?”

A lot of things came to our minds, at least 20 solutions. But can we really offer all those 20 solutions from day 1?  No.

So we said, “even though we will work on all the solutions to reduce this money being wasted on advertising, we can start with 3 things and then extend to other things.”

1. If people learn how to market better, they will waste less money - a lot of people waste their advert budget because they have no knowledge about how best to allocate it to get results. So we thought, “let’s start from here; let people be able to enrol into our world-class trainings that can teach them practical ways to be more effective with their adverts”.

2. If people can find trusted experts to market for them, they will waste less money - Some people don’t really want to learn to market by themselves, they just need a good, reliable, trustworthy person that won’t rip them  off and knows their onions. We said, “if we can help clients find those people by screening them and being sure of their proven abilities, then we can make advertising more efficient.”

3. If people can find experts to advise them, they will waste less money - Some people just need a one-hour call with an expert to get super clarity on their marketing strategy. Some may just want an expert to spend some time with their marketing team, and we know this will help reduce advert spend waste.

But that’s not all. There are many more things we are working on; because to be able to achieve our goal of reducing advert spend inefficiency, we need to consider several factors as it is not a one-size-fits-all operation. We are aware of this and are working on it at Stanbuzz.

Our goal again...

To greatly reduce advert spend inefficiency and to make the internet’s advert experience so much better.